The Invisible License: What Zee v. Nykaa Reveals About India’s Social Media Copyright Gap
1. Introduction: Scroll through any major brand’s Instagram page, and you will hear it: a trending audio clip playing under a product shot, a Bollywood track soundtracking a skincare tutorial, or a chart‑topping song lending energy to a D2C brand’s latest reel. What appears harmless is, at scale, a potential copyright infringement machine embedded […]