AI Generated Brand Impersonation and the Limits of ‘Use in Course of Trade’ under the Trade Marks Act, 1999 (Part I)
Consider the following scenario. A brand manager at a well-known consumer goods company. One morning, a colleague sends him a link. It’s a sixty-second video with slick production values, in which the company’s logo sits prominently on a product that the company has never manufactured, their trademarked jingle plays in the background, and a […]