AI Generated Brand Impersonation and the Limits of ‘Use in Course of Trade’ under the Trade Marks Act, 1999 (Part II)
III. Passing Off and Safe Harbour: A problematic Immunity In the absence of a clearly applicable remedy under the TMA, 1999, the common law remedy of passing off merits consideration. The classic trinity established in Reckitt & Colman v. Borden, 1990, of goodwill, misrepresentation, and damage, fits well in brand impersonation. A synthetic advertisement that […]