March 2021 Trademark IP Law

The ‘’ Trademark case: “Shaping the Online Space” courtesy SCOTUS

In this post, Mr. Yashvardhan Rana (IP Lawyer, Esteemed Member of the FICCI IP Forum and Editor of the Trade Mark Reporter) analyses the US Supreme Court’s “” decision. In doing so, he highlights the importance of the decision for brand owners and further explains the importance of consumer perception evidence in trade mark law.